Bettor Safe Campaign aims to raise awareness of legal sports betting
Bettor Safe, a new sports betting awareness campaign launched this week with the aim of distinguishing between legal and illegal markets.
Conscious play Launch of the new campaign to educate consumers about the risks of illegal betting and the benefits of a legal and regulated sports betting market. Together with the national initiative, two country-specific campaigns were launched for New Jersey and Pennsylvania brought to life.
Between March madness and the month is Problem Gambling Awareness MonthIt was considered an appropriate time to start the campaign:
“This campaign comes at a crucial time as American sports fans are preparing for the NCAA basketball tournament, amid a pandemic that continues to drive individuals online,” he said Seth Palansky, Vice President for Corporate Social Responsibility and Communication at Conscious Gaming. “Now, more than ever, we need to educate consumers and equip them with the tools to make better informed decisions about online betting.”
With legal sports betting spreading across the US, many Americans are still unaware of the status of their state. According to a study by the American Gaming Association, 35% of individuals do not know if their state is legal.
In a survey, Conscious Gaming found 25% Respondents in New Jersey weren’t sure if online betting was legal. The figure was in Pennsylvania 30%.
“Educating Pennsylvanians about the safety benefits of legal online betting is critical,” said Executive Director of the Pennsylvania Gaming Control BoardKevin O’Toole said.
Bettor Safe takes a multi-channel approach
The campaign will reach consumers through different channels:
These advertisements are placed on the Bettor Safe website. If a person decides to place a bet and search online, they will likely find an illegal website that has seen years of search optimization, Palansky said. The hope is that this campaign will help users identify legitimate betting sites.
The website helps guide potential bettors to correct information.
“It’s pretty simple, straightforward,” said Palansky. “We tried to use a checklist to speak in simple and clear language.”
Bettor Secure growth potential
Conscious Gaming hopes that in the future more country-specific websites will be launched with Bettor Safe as an umbrella campaign.
The company will analyze the results of the first campaigns in two months.
“We’re going to go back and do more surveys and understand if we’ve made a difference,” Palansky said. “We can analyze web traffic and engagement data to see if we can bring the message home and be a tool for the people. It is very difficult to understand what is going on quickly and easily. But people are ready to research. “