The Sales Funnel For Effective Online Marketing
For centuries, the sales funnel has been an integral part of traditional marketing and business. I've noticed that funnels designed for Internet businesses are becoming more popular.
People want to learn more about the concept of marketing and the ways it could be utilized in their online business marketing strategies. Read on to learn more about the ways to utilize the sales funnel in Internet marketing.
The Sales Funnel - What exactly is it?
A marketing funnel isn't a funnel. The use of the word "funnel" to describe this concept of marketing is to help visualize and explain a sales process from the beginning to the conclusion. Because it uses a wide entry way for potential customers "Unqualified prospects" on the top, and a much narrower opening for converted sales at the bottom, the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
The people who are "unqualified prospects" are at the upper end of the funnel. These are people who have never spoken to you but may be interested in your product or services. After several sales and offers you'll have customers who have bought your product or service.
Another reason a lead-generation funnel idea is effective is the fact it allows you monitor potential customers at various levels of the sales process. It's possible to predict the number potential customers using the sales funnel, by knowing the numbers of qualified prospects at each stage of the process.
You can use the sales funnel to identify where and how your sales procedure is working or failing, and whether you're not attracting enough potential customers. This information will allow you to determine where to focus your efforts and help you achieve your marketing goals. It is used to track and control customers' sales processes.
The Sales Funnel Top Front or End
The most important section of your sales funnel will require continuous testing and be the most engaged. There is no limit to your creativity or resources when it comes to front-end strategies.
The main objective of the front-end is going to be to attract potential clients and turn them into buyers later in the sales process.
A prospective client is "qualified" when they sign up to your product or service. This is the point in the sales funnel where the potential client or "Unqualified prospect" is a qualified lead due to the actions they've taken which show they are sufficiently interested to buy your product.
Your front-end must be able bring targeted traffic to your site or blog. The most effective methods and resources to accomplish this are article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, forums, blogging, content marketing and more.
There are a variety of ways to "qualify" an "unqualified potential customer. One of the more efficient methods is to use an online squeeze page, where you can provide something valuable pertinent to your service or product which people can receive for free or drastically reduced price for the exchange of their name and email. You can choose from newsletters and related reports, as well as video and e-mail course.
We can see that the front end is where customers are drawn to your sales funnel. The back-end is the part we need to focus on.
The Bottom of The Funnel: The Back-End
The back-end (or the bottom) of your sales channel is where the bulk of profits and sales take place. It typically contains your highest priced products. These products would all be relevant to the same audience, however they are delivered in different formats, such as video, audio and live interaction.
The main difference concerning the front end and the back-end is regarding the type of customer and the cost of the product or service that is being provided.
Although it's true that a very small percentage of people will enter your front -end, only 1-2% will actually be able to make it into your back-end. This is due to a small few will invest a greater amount of funds.
Products and services that are front-end may be priced at less than $100 but back-end products, services, and services typically run between 100 and 1000 dollars. This means that the bottom of the sales funnel, or back-end, the main source of revenue for your Internet company. It's also the most predictable and secure area of the process of selling.
As I mentioned the sales funnel can be as simple or as complex as your imagination or resources permit.
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