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What is a Marketing Funnel

Apr 6

What is a funnel for marketing and why is it important for every marketer online make one?

It's a strategy for marketing that you employ to persuade prospective customers to purchase your products. It's a selling process where a visitor comes to your website to find information that may solve the issue. You can build a rapport with every person you meet using specific tools.


This will help you better understand the needs of each visitor. This will help you give the most accurate information to all your visitors. The visitor will feel more confident buying your product if you have gained their trust. The customer becomes the visitor.

Many customers end up becoming extremely loyal customers and will purchase almost anything your website sells. The marketing funnel is a collection of the various steps involved in converting visitors to buyer who is willing to buy whatever you offer.


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This is the main objective of every internet marketer. It is achievable by using a funnel that is well-designed.

Your marketing tools are catching people's attention and drawing them into the funnel. They enter the funnel once they fill out the forms on your PERSONAL lead capture page. Since they're not likely to opt into your lead capture page for business, I use the word "personal". They want to join a leader, not a business.

The page for lead capture acts as the entry point into the funnel. Clicking the "Sign up now" as well as "Enter Here" buttons will allow you to enter an entirely new world of marketing via network.

The best thing is that they are competent to perform the task. It's their decision. You've not sold them anything, other than yourself as a leader as a mentor and as someone who can help them get more leads and more money into their business.

This is how an advertising funnel functions.

To attract and qualify people to your products, you need to offer them an opportunity to win a prize to be offered on the "front end". In order to get the product for free, users must sign up (also known as opt-in) and provide their email address and name, and in turn they are added to your list of email subscribers.

You now have these people on your email and you can send them related offers that might interest them.

After signing to the offer, the user will be directed to a webpage that provides an affordable price, or what is known as the tripwire offer. It is here that they'll be moving to your "backend" of your funnel.

If they purchase the bargain deal, they will be added to a second related offer at an even higher cost (normally known as an "upsell"). If the buyer purchases the higher-priced offer, they will again be transferred to the next product with a higher price. This can continue for a long time...

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To learn more you can visit this channel to find more information about digital and marketing details.

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